Friday, July 4, 2014

SS #17: Unfair

DR- 4/5

What are these two examples of?


Queen of Random said...

Ambush Marketing

Shobhit Narain said...

Ambush Marketing

Serendipity said...

Examples of - Ambush Marketing- the practice by which a rival company attempts to associate its products with an event that already has official sponsors.
1- Dr.Dre gave free headphones to participants in Olympics 2012 marketing Beats
2- Orange dress in FIFA 2010 World Cup marketing Bravaria

Apoorv Kumar said...

Ambush Marketing

Conquistador said...

Correct Answer- Ambush Marketing
Leeuwenhosens (Orange Overalls) were used by Bavaria Brewery
Dr. Dre distributed his headphones to Olympic athletes free of cost

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