DAILY TRIVIA # 84

According to Freakonomics,

_____________was invented in the 19th century as powerful surgical antiseptic. It was later sold, in very distilled form, as floor cleaner and cure for gonorrhea. But it wasn't runaway success until the 1920s, when it was pitched as solution for "chronic halitosis", the faux medical term that the ___________ advertising group created in 1921 . By naming and thus creating medical condition for which consumers now felt they needed cure, _______________ created market for their product.

the obsession with STD's continues.
What product is being spoken of here??