Answer: The connect is CLOSE UP.Its a Unilever product and they bought the rights for Sona Mohapatra's song Paas Aao Na to use it as the close up jingle in Indian and International version.Rico Blanco modified the Paas Aao Na song as Come Closer for Close Up's international version.
going by your current line of thought...
ReplyDeleteconnect ought to be sona...paas aao na song figuring in the toothpaste ad of close up...a unilever company...